Watch the interview: https://www.youtube.com/watch?v=Y_ecwOMWgjQIn a current episode of the "Fascinating B2B Marketing professionals" podcast, host Steve Goldhaber sat down with the complex Mark Donnigan, whose expertise stretches throughout computer technology, songs, and also income method. Donnigan's varied expert history provides listeners a nu… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More


In today's busy business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. One way to accomplish these goals is by aligning marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typically co… Read More